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OLAPLEX No. 4P Blonde Enhancer Toning Shampoo cleanses, tones and repairs while keeping hair hydrated from roots to ends. This highly-concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use. Details Benefits Neutralizes yellow tones Maintains hydrated hair Research Results 3x brighter hair* No.4P + No.5P System - 91% agree hair was less brassy** *Compared to top purple shampoos in premium retail & salon, 2022 **Based on an independent consumer perception study of 60 women with bleached/color treated blonde hair No.5P Blonde Enhancer Toning Conditioner is not just another purple conditioner. This nourishing, root-to-tip formula locks in high-def brightness and neutralizes yellow, brassy tones as it hydrates without weighing hair down. OLAPLEX Bond Building Technology strengthens blonde and gray hair. Details Benefits Locks in root-to-tip brightness & tone Weightlessly softens & detangles Strengthens for healthy-looking blonde